If I Shoot At The Sun, I

Small Does Of Advertising Result In Nothing, Obviously. It's Like Giving A Sick Person Half The Medicine He Needs. It Just Causes More Suffering. Give The Whole Dose, And The Cure Will Be Certain And Decisive.

Constant Hammering On One Nail Will Generally Drive It Home At Last, So That It Can Be Clinched. When A Man's Undivided Attention Is Centered On One Object, His Mind Will Constantly Be Suggesting Improvements Of Value, Which Would Escape Him If His Brain Was Occupied By A Dozen Different Subjects At Once.

The Desire For Wealth Is Nearly Universal, And None Can Say It Is Not Laudable, Provided The Possessor Of It Accepts Its Responsibilities, And Uses It As A Friend To Humanity.

Advertising Is Like Learning - A Little Is A Dangerous Thing.

There Is No Class Of People In The World, Who Have Such Good Memories As Creditors.