Ideas That Spread Win.

Go Ahead And Make Something For The Elites. Not The Elites Of Class Or Wealth, But The Elites Of Curiosity, Passion And Taste. Every Great Thing Ever Created Was Created By And For This Group.

We've Greatly Exaggerated The Risk Of Sinking, Without Celebrating The Value Of Swimming.

Marketing Begins Before The Product Is Launched.

The Purpose Of An Elevator Pitch Is To Describe A Situation Or Solution So Compelling That The Person You're With Wants To Hear More Even After The Elevator Ride Is Over.

Art Is What We Do When We're Truly Alive.