I Like To Be Counted On.

Advertising Is The Price You Pay For Unremakable Thinking.

We've Got Thousands Of Investors Counting On Us. And We're A Team Of Thousands Of Employees All Counting On Each Other. That's Fun.

We Were Hoping To Build A Small Profitable Company; And Of Course, What We've Done Is Build A Large, Unprofitable Company.

On The Internet, Companies Are Scale Businesses, Characterized By High Fixed Costs And Relatively Low Variable Costs. You Can Be Two Sizes: You Can Be Big, Or You Can Be Small. It's Very Hard To Be Medium. A Lot Of Medium-sized Companies Had The Financing Rug Pulled Out From Under Them Before They Could Get Big.

If You Do Build A Great Experience, Customers Tell Each Other About That. Word Of Mouth Is Very Powerful.