I Am My Clients. I Am Defined

Business Isn't Some Disembodied Bloodless Enterprise. Profit Is Fine - A Sign That The Customer Honors The Value Of What We Do. But "enterprise" ( A Lovely Word ) Is About Heart. About Beauty. It's About Art. About People Throwing Themselves On The Line. It's About Passion And The Selfless Pursuit Of An Ideal.

I Find Digital Content Much Easier And More Rewarding To Interact With On Screen Than Printed On Paper.

Advantage Comes Not From The Spectacular Or The Technical. Advantage Comes From A Persistent Seeking Of The Mundane Edge.

Business, Life Itself, Is Damned Hard Work If You Wanna Be Good At It. Actually, That's Precisely Wrong. Business Ceases To Be Work When You're Chasing A Dream That Has Engorged You. ("work Should Be More Fun Than Fun" - Noel Coward.) And If The Passion Isn't There. Then Biotech And Plumbing Will Be Equal Drags.

We Must Reject All Notions Of 'reform' That Serve Up More Of The Same: More Testing, More 'standards', More Uniformity, More Conformity, More Bureaucracy.