I Always Take The Audience Into Account.

Seeing A Murder On Television Can Help Work Off One's Antagonisms. And If You Haven't Any Antagonisms, The Commercials Will Give You Some.

To Me Psycho Was A Big Comedy. Had To Be.

It Has Been Rumored That "psycho" Is So Terrifying That It Will Scare Some People Speechless. Some Of My Men Hopefully Sent Their Wives To A Screening. The Women Emerged Badly Shaken But Still Vigorously Vocal.

Fear Isn't So Difficult To Understand. After All, Weren't We All Frightened As Children? Nothing Has Changed Since Little Red Riding Hood Faced The Big Bad Wolf. What Frightens Us Today Is Exactly The Same Sort Of Thing That Frightened Us Yesterday. It's Just A Different Wolf. This Fright Complex Is Rooted In Every Individual.

This Weapon [an Ax] Is Primitive But Effective. And It's Also Guaranteed To Be Fifty-percent Painless. You See, It Takes Two People To Operate, And The Person At This End [the Handle] Doesn't Feel A Thing.