I Always Said That Mega-mergers Were For

Consumers Do Not Buy Products. They Buy Product Benefits.

When You Have Nothing To Say, Sing It.

Consumers Still Buy Products Whose Advertising Promises Them Value For Money, Beauty, Nutrition, Relief From Suffering, Social Status And So On.

If It Is Something Important, Get A Colleague To Improve It.

I Have An Inviolable Rule Against Employing Nepots And Spouses, Because They Breed Politics. Whenever Two People Get Married, One Of Them Must Depart - Preferably The Female, To Look After The Baby.