I Always Said That Mega-mergers Were For

I Never Write Fewer Than Sixteen Headlines For A Single Advertisement.

There Is No Need For Advertisements To Look Like Advertisements. If You Make Them Look Like Editorial Pages, You Will Attract About 50 Per Cent More Readers.

If It Is Something Important, Get A Colleague To Improve It.

Good Copy Can't Be Written With Tongue In Cheek, Written Just For A Living. You've Got To Believe In The Product.

Nobody Should Be Allowed To Create General Advertising Until He Has Served His Apprenticeship In Direct-response