I Always Said That Mega-mergers Were For

Ninety-nine Percent Of Advertising Doesn't Sell Much Of Anything.

Madison Avenue Is Full Of Masochists Who Unconsciously Provoke Rejection By Their Clients. I Know Brilliant Men Who Have Lost Every Account They Have Ever Handled.

Good Products Can Be Sold By Honest Advertising. If You Don't Think The Product Is Good, You Have No Business To Be Advertising It.

Every Ad Is An Investment In The Long-term Image Of A Brand.

Every Advertisement Should Be Thought Of As A Contribution To The Complex Symbol Which Is The Brand Image.