I Always Said That Mega-mergers Were For

You Cannot Bore People Into Buying Your Product - You Can Only Interest Them In Buying It.

Experience Has Taught Me That Advertisers Get The Best Results When They Pay Their Agency A Flat Fee. It Is Unrealistic To Expect Your Agency To Be Impartial When Its Vested Interest Lies Wholly In The Direction Of Increasing Your Commissionable Advertising.

Never Write An Advertisement Which You Wouldn't Want Your Own Family To Read. You Wouldn't Tell Lies To Your Own Wife. Don't Tell Them To Mine. Do As You Would Be Done By.

Play To Win, But Enjoy The Fun.

Leaders Grasp Nettles.