Groups Tend To Be More Extreme Than

When People Think Of The Outcomes Of Their Decisions, They Think Much More Short Term Than That. They Think In Terms Of Gains And Losses.

Facts That Challenge Basic Assumptions-and Thereby Threaten People's Livelihood And Self-esteem-are Simply Not Absorbed. The Mind Does Not Digest Them.

You Should Not Take Your Intuitions At Face Value.

People Tend To Assess The Relative Importance Of Issues By The Ease With Which They Are Retrieved From Memory—and This Is Largely Determined By The Extent Of Coverage In The Media. Frequently Mentioned Topics Populate The Mind Even As Others Slip Away From Awareness. In Turn, What The Media Choose To Report Corresponds To Their View Of What Is Currently On The Public’s Mind. It Is No Accident That Authoritarian Regimes Exert Substantial Pressure On Independent Media. Because Public Interest Is Most Easily Aroused By Dramatic Events And By Celebrities, Media Feeding Frenzies Are Common

I'm Not A Great Believer In Self-help.