Groups Tend To Be More Extreme Than

The Effort Invested In 'getting It Right' Should Be Commensurate With The Importance Of The Decision.

The Experiencing Self Lives Its Life Continuously. It Has Moments Of Experience, One After The Other.

Employers Who Violate Rules Of Fairness Are Punished By Reduced Productivity, And Merchants Who Follow Unfair Pricing Policies Can Expect To Lose Sales.

If People Do Not Know What Is Going To Make Them Better Off Or Give Them Pleasure, Then The Idea That You Can Trust People To Do What Will Give Them Pleasure Becomes Questionable.

The Brain Scientists Are The Wave Of The Future In The Financial World. If You Seek To Maximize Understanding, Whether You're In Academia Or In The Investment Community, You'd Better Pay Serious Attention To Them.