Groups Tend To Be More Extreme Than

Below An Income Of ... $60,000 A Year, People Are Unhappy, And They Get Progressively Unhappier The Poorer They Get. Above That, We Get An Absolutely Flat Line. ... Money Does Not Buy You Experiential Happiness, But Lack Of Money Certainly Buys You Misery.

So Your Emotional State Really Has A Lot To Do With What You're Thinking About And What You're Paying Attention To.

Alternative Descriptions Of The Same Reality Evoke Different Emotions And Different Associations.

A Reliable Way To Make People Believe In Falsehoods Is Frequent Repetition, Because Familiarity Is Not Easily Distinguished From Truth. Authoritarian Institutions And Marketers Have Always Known This Fact.

The Experiencing Self Lives Its Life Continuously. It Has Moments Of Experience, One After The Other.