I Don't Try To Be Clever At

People Like Leaders Who Look Like They Are Dominant, Optimistic, Friendly To Their Friends, And Quick On The Trigger When It Comes To Enemies. They Like Boldness And Despise The Appearance Of Timidity And Protracted Doubt.

It's Clear That Policymakers And Economists Are Going To Be Interested In The Measurement Of Well-being Primarily As It Correlates With Health; They Also Want To Know Whether Researchers Can Validate Subjective Responses With Physiological Indices.

When You Are Under Time Pressure For A Decision, You Need To Follow Intuition.

If People Are Failing, They Look Inept. If People Are Succeeding, They Look Strong And Good And Competent. That's The 'halo Effect.' Your First Impression Of A Thing Sets Up Your Subsequent Beliefs. If The Company Looks Inept To You, You May Assume Everything Else They Do Is Inept.

Our Memory Tells Us Stories, That Is, What We Get To Keep From Our Experiences Is A Story.