Great Marketers Don't Make Stuff. They Make

Playing The Game Is A Form Of Winning The Game. In Those Competitions, We Win By Being Resilient.

I Think If Your Goal Is For Everything To Be Okay, That's A Mistake. To Achieve That Goal, The Only Obstacle You'd Have To Face Tomorrow Is To Eliminate All Risk ... I've Made The Decision That I'm Never Trying To Make Everything Okay. I'm Trying For There To Be More Loose Ends, Not Fewer Loose Ends.

We Have Little Choice But To Move Beyond Quality And Seek Remarkable, Connected, And New. Remarkable, As You've Already Figured Out, Demands Initiative.

If You Demand That Everything That Happens Be Something You Are Adequately Prepared For, I Wonder If You’ve Chosen Never To Leap In Ways That We Need You To Leap. Once We Embrace This Chasm, Then For The Things For Which We Can Never Be Prepared, We Are Of Course, Always Prepared.

It's Not An Accident That Successful People Read More Books.