Giving People What They Want Isn't Always

The Market ... Demands A Signal From You That You're Serious, Powerful, Accepted, And Safe.

The Habit Of Doing More Than Is Necessary Can Only Be Earned Through Practice.

There's Nothing Wrong With Having A Plan. Plans Are Great. But Missions Are Better. Missions Survive When Plans Fail, And Plans Almost Always Fail.

No Is The Foundation That We Can Build Our Yes On.

The Cost Of Being Wrong Is Less Than The Cost Of Doing Nothing.