'good Enough' Stopped Being Good Enough A

Our Job As Marketers And Leaders, Is To Create Vibrant Pockets, Not To Hunt For Mass.

Will You Succeed Because You Are More Well-rounded Than Others? Because You Fit In Better Than Everyone Else? Bloody Unlikely. We Succeed When We Are Trusted To Be The Best At What We Do.

...treasure What It Means To Do A Day's Work. It's Our One And Only Chance To Do Something Productive Today, And It's Certainly Not Available To Someone Merely Because He Is The High Bidder. A Day's Work Is Your Chance To Do Art, To Create A Gift, To Do Something That Matters. As Your Work Gets Better And Your Art Becomes More Important, Competition For Your Gifts Will Increase And You'll Discover That You Can Be Choosier About Whom You Give Them To.

All Great Programmers Learn The Same Way. They Poke The Box. They Code Something And See What The Computer Does. They Change It And See What The Computer Does. They Repeat The Process Again And Again Until They Figure Out How The Box Works.

All Marketers Are Liars Tell Stories.