For The Flower To Blossom, You Need

For The Flower To Blossom, You Need The Right Soil As Well As The Right Seed. The Same Is True To Cultivate Good Thinking.

Find The Simple Story In The Product, And Present It In An Articulate And Intelligent, Persuasive Way.

Forget Words Like 'hard Sell' And 'soft Sell.' That Will Only Confuse You. Just Be Sure Your Advertising Is Saying Something With Substance, Something That Will Inform And Serve The Consumer, And Be Sure You're Saying It Like It's Never Been Said Before.

An Idea Can Turn To Dust Or Magic, Depending On The Talent That Rubs Against It.

In Advertising, Not To Be Different Is Virtually Suicidal.