Followers Want To Be Taken Care Of.

You Have To Write A Book Because You Believe It Has Helped You, Because You Believe It Has Helped Others Personally And You Are Dying To Share With It Others Because You Know It Will Add Value To Their Lives. You Write It For Them Like A Gift. You Don't Want Anything From Them. You Don't Want Them To Do Anything For You. You Don't Even Care If They All Share The Book With Their Friends, They Don't All Have To Buy Them. You're Just Dying To Share This Idea With People. Your Challenge Is To Write It In A Way That Is Compelling, Enjoyable To Read So That They Will Get The Idea.

A Friend Is An Emotional Bond, Just Like Friendship Is A Human Experience.

Good Marketing Offers Us A View Of The World. Bad Marketing Offers Us A Product To Buy.

You'll Never See The President Carry His Own Luggage, And Why? Because Even Though We Know He Has Luggage, It Would Reduce His Stature If He Was Too Much Like Us. We Need To Think Of Our Leaders As Being Above Us, Even Though They Must Still Relate To Us.

What You Do Simply Proves What You Believe.