Everything You Are Comes From Your Choices.

The People Who Are Right A Lot Often Change Their Minds.

If You're Long-term Oriented, Customer Interests And Shareholder Interests Are Aligned.

I Don't Buy Stocks, I Make Stocks.

We've Done Price Elasticity Studies, And The Answer Is Always That We Should Raise Prices. We Don't Do That, Because We Believe -- And We Have To Take This As An Article Of Faith -- That By Keeping Our Prices Very, Very Low, We Earn Trust With Customers Over Time, And That That Actually Does Maximize Free Cash Flow Over The Long Term.

People Don't Want Gadgets, They Want Services.