Erroneous Assumptions Can Be Disastrous.

It Is Easier To Raise The Performance Of One Leader Than It Is To Raise The Performance Of A Whole Mass.

Innovation Is The Specific Tool Of Entrepreneurs, The Means By Which They Exploit Change As An Opportunity For A Different Business Or A Different Service.

There Is No Reason To Believe That The People Who Staff The Managerial And Professional Positions In Our Service Institutions Are Any Less Qualified, Any Less Competent Or Honest, Or Any Less Hard-working Than The Men Who Manage Businesses. Conversely, There Is No Reason To Believe That Business Managers, Put In Control Of Service Institutions, Would Do Better Than The 'bureaucrats'. Indeed, We Know That They Immediately Become Bureaucrats Themselves.

The Strength Of The Computer Lies In Its Being A Logic Machine. It Does Precisely What It Is Programed To Do. This Makes It Fast And Precise. It Also Makes It A Total Moron; For Logic Is Essentially Stupid.

The Most Important Work Of The Executive Is To Identify The Changes That Have Already Happened. The Important Thing . . . Is To Exploit The Changes That Have Already Occurred And To Use Them As Opportunities.