Efficiency Is Doing Better What Is Already

The Paradox Of The Prophet: His Very Success Is His Failure. The Prophet Whose Time Has Come No Longer Shocks; He Entertains.

The Three Most Charismatic Leaders In This Century Inflicted More Suffering On The Human Race Than Almost Any Trio In History: Hitler, Stalin, And Mao. What Matters Is Not The Leader's Charisma. What Matters Is The Leader's Mission.

The "non-profit" Institution Neither Supplies Goods Or Services Not Controls. Its "product" Is Neither A Pair Of Shoes Nor An Effective Regulation. Its Product Is A Changed Human Being. The Non-profit Institutions Are Human-change Agents. Their "product" Is A Cured Patient, A Child That Learns, A Young Man Or Woman Grown Into A Self-respecting Adult; A Changed Human Life Altogether.

As To The Idea That Advertising Motivates People, Remember The Edsel.

Most Americans Do Not Know What Their Strengths Are. When You Ask Them, They Look At You With A Blank Stare, Or They Respond In Terms Of Subject Knowledge, Which Is The Wrong Answer.