Don't Try To Innovate For The Future.

A Business Exists Because The Consumer Is Willing To Pay You His Money. You Run A Business To Satisfy The Consumer. That Isn't Marketing. That Goes Way Beyond Marketing.

Management Is About Human Beings. Its Task Is To Make People Capable Of Joint Performance, To Make Their Strengths Effective And Their Weaknesses Irrelevant.

It Has Been Said, And Only Half In Jest, That A Tough, Professionally Led Union Is A Great Force For Improving Management Performance. It Forces The Manager To Think About What He Is Doing And To Be Able To Explain His Actions And Behavior.

The Correct Assumption Is That What Individuals Have Learned By Age Twenty-one Will Begin To Become Obsolete Five To Ten Years Later And Will Have To Be Replaced-or At Least Refurbished-by New Learning, New Skills, New Knowledge.

Large Organizations Cannot Be Versatile. A Large Organization Is Effective Through Its Mass Rather Than Through Its Agility. Fleas Can Jump Many Times Their Own Height, But Not An Elephant.