Don't Settle For Less Than Is Possible.

'in Search Of Excellence' - Even The Title - Is A Reminder That Business Isn't Dry, Dreary, Boring, Or By The Numbers. Life At Work Can Be Cool - And Work That's Cool Isn't Confined To Tiger Woods, Yo-yo Ma, Or Tom Hanks. It's Available To All Of Us And Any Of Us.

The Leaders Who Work Most Effectively, It Seems To Me, Never Say 'i'. They Don't Think 'i'. They Think 'we'; They Think 'team'.

If You Love Your Company And Love What You Do, You Will Serve Your Customers Better-period!

Stellar Teams Are Invariably Made Up Of Quirky Individuals Who Typically Rub Each Other Raw, But They Figure Out - With The Spiritual Help Of A Gifted Leader - How To Be Their Peculiar Selves And How To Win Championships As A Team...at The Same Time.

As A Consumer, You Want To Associate With Brands Whose Powerful Presence Creates A Halo Effect That Rubs Off On You.