Don't Find Customers For Your Products, Find

People Are Buying Only One Thing From You: The Way The Engagement (hiring You, Working With You, Dating You, Using Your Product Or Service, Learning From You) Makes Them Feel.

Developing Expertise Or Assets That Are Not Easily Copied Is Essential; Otherwise You're Just A Middleman.

The Problem With Holding A Grudge Is That Your Hands Are Then Too Full To Hold Onto Anything Else. It Might Be The Competition Or A Technology Or The Lousy Things That Someone Did A Decade Ago. None Of It Is Going To Get Better As A Result Of Revisiting The Grudge.

Instead Of Focusing On Arguing With People Who Say No, It Might Be Easier To Get Near The People Who Like To Say Yes.

The People That Are Doing Work That Matters Aren't Doing Work Thats Popular. They're Just Doing Work That Changes Some People.