Don’t Do It Because It’s Your Job,

No Is The Foundation That We Can Build Our Yes On.

The Market And The Consumer And Idea Trump The System.

Are You Copying Others? People Won't Pay Extra For That. You Won't Be Followed For That.

If You Think Your Organization Needs A Bigger Marketing Budget, Maybe You Just Need To Be Less Average Instead.

Make More Decisions. That's The Only Way To Get Better At It.