Don’t Do It Because It’s Your Job,

Leading Is A Skill, Not A Gift. You're Not Born With It, You Learn How.

Marketing Is A Contest For People's Attention.

If You're Working With A Spreadsheet Or A Thread Of Correspondence Or A Set Of Data, I'm Not Sure You're Doing Your Best Work If You're Doing It On An Iphone.

Turn Strangers Into Friends. Turn Friends Into Donors. And Then Do The Most Important Job: Turn Your Donors Into Fundraisers.

I Wonder Why Anyone Would Hesitate To Be Generous With Their Writing. I Mean, If You Really Want To Make A Living, Go To Wall Street And Trade Oil Futures ... We're Writers. We're Doing Something That Is Inherently A Generous Act. We're Exposing Ourselves To The Muse And To The Things That Frighten Us. Why Do That If You're Not Willing To Be Generous? And Paradoxically, Almost Ironically, It Turns Out That The More Generous You Are, The More Money You Make. But That's Secondary. For Me, The Privilege Of Being Generous Is Why I Get To Do This.