Disasters Are Usually A Good Time To

Take A Brilliant, Creative Social Scientist, Without Any Respect For Conventional Wisdom And You Get Ellen Langer. She Is A Fantastic Storyteller, And Counterclockwise Is A Fascinating Story About The Unexpected Ways In Which Our Minds And Bodies Are Connected.

If You Think Of People As Making Decisions Actively, Every Time We Think About The Cup Of Coffee, We Say, "how Much Will I Enjoy The Cup Of Coffee, What Else Could I Not Do In The Future Because I Buy This Cup Of Coffee?

We're Actually Trying To Develop An Iphone App, Now That The Droid Is Out, We'll Do It For That As Well, If We Ever Learn How To Program On This Thing. But The Idea Is That To Make Money Concrete. So, You Can Do This App, And It's Not Out There, But You Can Do The App. And You Say, "i Like Vacation In The Bahamas, Shoes, Lattes, And Books." And Now, When You Are Tempted To Buy Something, That Thing Translates In Terms Of The Things You Are Interested In.

We Are All Far Less Rational In Our Decision-making Than Standard Economic Theory Assumes. Our Irrational Behaviors Are Neither Random Nor Senseless: They Are Systematic And Predictable. We All Make The Same Types Of Mistakes Over And Over, Because Of The Basic Wiring Of Our Brains.

One Percent Of People Will Always Be Honest And Never Steal," The Locksmith Said. "another One Percent Will Always Be Dishonest And Always Try To Pick Your Lock And Steal Your Television. And The Rest Will Be Honest As Long As The Conditions Are Right - But If They Are Tempted Enough, They'll Be Dishonest Too. Locks Won't Protect You From The Thieves, Who Can Get In Your House If They Really Want To. They Will Only Protect You From The Mostly Honest People Who Might Be Tempted To Try Your Door If It Had No Lock".