Dig Your Well Before You're Thirsty.

Caring, It Turns Out, Is A Competitive Advantage, And One That Takes Effort, Not Money.

If You Are Afraid To Write Or Edit Or Assemble Or Disassemble, You Are Merely A Spectator. And You Are Trapped, Trapped By The Instructions Of Those You've Chosen To Follow. Twenty People In The Field And Eighty Thousand In The Stands. The Spectators Are The Ones Who Paid To Watch, But It's The Player On The Field Who Are Truly Alive.

Real Content Marketing Isn’t Repurposed Advertising, It Is Making Something Worth Talking About.

Now For The First Time, You Can Choose Yourself. You Can Be Responsible For What You Do And How You Do It. You Have To Do The Hard Work Of Finding And Pleasing An Audience.

You Can Use Social Media To Turn Strangers Into Friends, Friends Into Customers And Customers Into Salespeople.