Dig Your Well Before You're Thirsty.

The Only Path To Amazing Runs Directly Through Not-yet-amazing

Content Marketing Is The Only Marketing Left

Here's The Thing: The Book That Will Most Change Your Life Is The Book You Write.

Ideas That Spread Win.

Marketing Is The Act Of Inventing The Product. The Effort Of Designing It. The Craft Of Producing It. The Art Of Pricing It. The Technique Of Selling It.