Design Is The Method Of Putting Form

The Reason I Always Insisted On Signing My Work Was Not To Be Subordinate To Anyone.

If I Was Influenced By Anything, It Was Architecture: Structure Having To Do With Logic. If You Don't Do It Right, The Whole Thing Is Going To Cave In. In A Certain Sense, You Can Carry That To Graphic Design. Fortunately, However, Nobody Is Going To Die If You Do It Wrong.

Everything Is Design. Everything!

Design Can Be Art. Design Can Be Aesthetics. Design Is So Simple, That's Why It Is So Complicated.

The Public Is More Familiar With Bad Design Than Good Design. It Is, In Effect, Conditioned To Prefer Bad Design, Because That Is What It Lives With. The New Becomes Threatening, The Old Reassuring.