Decisions Exist Only In The Present.

What's Measured Improves

The 1st Question The Effective Decision-maker Asks Is: 'is This A Generic Situation Or An Exception?'

You Cannot Build Performance On Weaknesses. You Can Build Only On Strengths.

If You Have Too Many Problems, Maybe You Should Get Out Of Business. There Is No Law That Says A Company Must Last Forever.

A Business Exists Because The Consumer Is Willing To Pay You His Money. You Run A Business To Satisfy The Consumer. That Isn't Marketing. That Goes Way Beyond Marketing.