Customers Must Recognize That You Stand For

It's One Thing To Dream, But When The Moment Is Right, You've Got To Be Willing To Leave What's Familiar And Go Out To Find Your Own Sound.

In Anything We Do, Any Endeavor, It's Not What You Do; It's Why You Do It

Victory Is Much More Meaningful When It Comes Not Just From One Person, But From The Joint Achievements Of Many.

Success Is Best When It Is Shared.

Our History Is Based On Extending The Brand To Categories Within The Guardrails Of Starbucks.