Criticism Comes To Those Who Stand Out.

Writing A Book Is A Tremendous Experience. It Pays Off Intellectually. It Clarifies Your Thinking. It Builds Credibility. It Is A Living Engine Of Marketing And Idea Spreading, Working Every Day To Deliver Your Message With Authority. You Should Write One.

No Is The Foundation That We Can Build Our Yes On.

The Notion That I Do My Work Here, Now, Like This, Even When I Do Not Feel Like It, And Especially When I Do Not Feel Like It, Is Very Important. Because Lots And Lots Of People Are Creative When They Feel Like It, But You Are Only Going To Become A Professional If You Do It When You Don't Feel Like It. And That Emotional Waiver Is Why This Is Your Work And Not Your Hobby.

The Reason It Seems That Price Is All Your Customers Care About Is That You Haven't Given Them Anything Else To Care About.

Turn Strangers Into Friends. Turn Friends Into Donors. And Then Do The Most Important Job: Turn Your Donors Into Fundraisers.