Consumers Still Buy Products Whose Advertising Promises

The More Informative Your Advertising, The More Persuasive It Will Be.

Great Hospitals Do Two Things. They Look After Patients, And They Teach Young Doctors. We Look After Clients, And We Teach Young Advertising People.

I Once Found Myself Conspiring With A British Cabinet Minister As To How We Might Persuade Her Majesty's Treasury To Cough Up More Money For The British Travel Advertising In America. Said He, "why Does Any American In His Senses Spend His Vacation In The Cold Damp Of An English Summer When He Could Equally Well Bask Under Italian Skies? I Can Only Suppose That Your Advertising Is The Answer." Damn Right.

If It Is Something Important, Get A Colleague To Improve It.

We Admire People Who Work Hard, Who Are Objective And Thorough. We Detest Office Politicians, Toadies, Bullies, And Pompous Asses. We Abhor Ruthlessness. The Way Up Our Ladder Is Open To Everybody. In Promoting People To Top Jobs, We Are Influenced As Much By Their Character As Anything Else.