Competition Should Not Be For A Share

Management Does Not Know What A System Is.

Mere Allocation Of Huge Sums Of Money For Quality Will Not Bring Quality.

The Aim Proposed Here For Any Organization Is For Everybody To Gain - Stockholders, Employees, Suppliers, Customers, Community, The Environment - Over The Long Term.

People Are Entitled To Joy In Work.

It Is Important That An Aim Never Be Defined In Terms Of Activity Or Methods. It Must Always Relate Directly To How Life Is Better For Everyone. . . . The Aim Of The System Must Be Clear To Everyone In The System. The Aim Must Include Plans For The Future. The Aim Is A Value Judgment.