Choose Your Customers, Choose Your Future.

We Long To Connect, All Of Us. We Long To Be Noticed, To Be Cared For, To Matter. Generosity Is The Invisible Salve On Our Wound Of Loneliness, One That Benefits Both Sides, Over And Over Again.

No One Has Ever Built A Statue To A Critic, It's True. On The Other Hand, It's Only The People With Statues That Get Pooped On By Birds Flying By.

Real Change Comes From Finding And Embracing And Connecting And Amplifying Those That Are Inclined To Like You And Believe In You. Ideas Spread From Person To Person, Not So Much From You To Them. So Find Your Biggest Fans And Give Them A Story To Tell.

We're Better In The Rearview Mirror Than We Are At Predicting - 'cause You're Never Going To Be Right Every Time. You Can Handicap It. You Can Point To Certain Elements That Make It Work, And Many Of Those Elements Come Straight Out Of Epidemiology, Right?

Traditional Corporations, Particularly Large-scale Service And Manufacturing Businesses Are Organized For Efficiency. Or Consistency. But Not Joy. Joy Comes From Surprise And Connection And Humanity And Transparency And New...if You Fear Special Requests, If You Staff With Cogs, If You Have To Put It All In A Manual, Then The Chances Of Amazing Someone Are Really Quite Low.