You Don't Launch A Popular Blog, You

Piracy Is Not The Problem, Obscurity Is.

Go For The Edges. Challenge Yourself And Your Team To Describe What Those Edges Are, And Then Test Which Edge Is Most Likely To Deliver The Marketing Results You Seek.

I Intentionally Abandoned The Hard Stuff Early On Because Not Only Do I Think It's Useless, I Think It's A Distraction.

Cheap Is The Last Refuge Of A Product Developer Or Marketer Who Is Out Of Great Ideas.

The Essence Of Marketing Today Is To Tell A Story To People Who Want To Hear It, In A Way That Resonates With Them So They Are Likely To Either Respond Or Connect To You, Or Tell Their Friends.