You Don't Launch A Popular Blog, You

Excellence Isn't About Meeting The Spec, It's About Setting The Spec.

Facts Are Irrelevant. What Matters Is What The Consumer Believes.

The Way To Get Unstuck Is To Start Down The Wrong Path, Right Now.

If You Measure It, It Will Improve.

I Intentionally Abandoned The Hard Stuff Early On Because Not Only Do I Think It's Useless, I Think It's A Distraction.