You Don't Launch A Popular Blog, You

One Reason I Encourage People To Blog Is That The Act Of Doing It Stretches Your Available Vocabulary And Hones A New Voice.

So Sure, Start With A Slogan. But Don't Bother Wasting Any Time On It If You're Merely Going For Catchy. Aim For True Instead.

The Challenge Is Simple: Quitting When You Hit The Dip Is A Bad Idea. If The Journey You Started Was Worth Doing, Then Quitting When You Hit The Dip Just Wastes The Time You’ve Already Invested. Quit In The Dip Often Enough And You’ll Find Yourself Becoming A Serial Quitter, Starting Many Things But Accomplishing Little. Simple: If You Can’t Make It Through The Dip, Don’t Start. If You Can Embrace That Simple Rule, You’ll Be A Lot Choosier About Which Journeys You Start.

Here's Conventional Wisdom: Success Makes You Happy. Happiness Permits You To Be Generous. In Fact, It Actually Works Like This: Generosity Makes You Happy. Happy People Are More Likely To Be Successful.

But If The Cow Is Purple, You'd Notice It, Ok? The Thing That's Going To Decide What Gets Talked About, What Gets Done, What Gets Changed, What Gets Purchased, What Gets Built Is, Is It Remarkable? And Remarkable's A Really Cool Word 'cause We Think It Just Means Neat, But It Also Means Worth Making A Remark About, And That Is The Essence Of Where Idea Diffusion Is Going.