Certainty Is A Closing Of The Mind.

The Idea Of Trying Able To Explain Why You Do What You Do Is Absurd.

Less Isn't More; Just Enough Is More.

To Design Is To Communicate Clearly By Whatever Means You Can Control Or Master.

Everyone Interested In Licensing Our Field Might Note That The Reason Licensing Has Been Invented Is To Protect The Public, Not Designers Or Clients. 'do No Harm' Is An Admonition To Doctors Concerning Their Relationship To Their Patients, Not To Their Fellow Practitioners Or The Drug Companies. If We Were Licensed, Telling The Truth Might Become More Central To What We Do.

The Next Time You See A 16-color, Blind-embossed, Gold-stamped, Die-cut, Elaborately Folded And Bound Job, Printed On Handmade Paper, See If It Isn't A Mediocre Idea Trying To Pass For Something Else.