But Restraint Is The Only One Sort

Was Putting A Man On The Moon Actually Easier Than Improving Education In Our Public Schools?

Better Contraceptives Will Control Population Only If People Will Use Them. A Nuclear Holocaust Can Be Prevented Only If The Conditions Under Which Nations Make War Can Be Changed. The Environment Will Continue To Deteriorate Until Pollution Practices Are Abandoned. We Need To Make Vast Changes In Human Behavior.

No Theory Changes What It Is A Theory About. Nothing Is Changed Because We Look At It, Talk About It, Or Analyze It In A New Way. Keats Drank Confusion To Newton For Analyzing The Rainbow, But The Rainbow Remained As Beautiful As Ever And Became For Many Even More Beautiful. Man Has Not Changed Because We Look At Him, Talk About Him, And Analyze Him Scientifically. ... What Does Change Is Our Chance Of Doing Something About The Subject Of A Theory. Newton's Analysis Of The Light In A Rainbow Was A Step In The Direction Of The Laser.

No One Asks How To Motivate A Baby. A Baby Naturally Explores Everything It Can Get At, Unless Restraining Forces Have Already Been At Work. And This Tendency Doesn't Die Out, It's Wiped Out.

We Have Seen That In Certain Respects Operant Reinforcement Resembles The Natural Selection Of Evolutionary Theory. Just As Genetic Characteristics Which Arise As Mutations Are Selected Or Discarded By Their Consequences, So Novel Forms Of Behavior Are Selected Or Discarded Through Reinforcement.