Twenty-five Hundred Years Ago It Might Have

It Is A Mistake To Suppose That The Whole Issue Is How To Free Man. The Issue Is To Improve The Way In Which He Is Controlled.

Twenty-five Hundred Years Ago It Might Have Been Said That Man Understood Himself As Well As Any Other Part Of The World. Today He Is The Thing He Understands Least.

The Way Positive Reinforcement Is Carried Out Is More Important Than The Amount.

A Failure Is Not Always A Mistake, It May Simply Be The Best One Can Do Under The Circumstances. The Real Mistake Is To Stop Trying.

We Have Seen That In Certain Respects Operant Reinforcement Resembles The Natural Selection Of Evolutionary Theory. Just As Genetic Characteristics Which Arise As Mutations Are Selected Or Discarded By Their Consequences, So Novel Forms Of Behavior Are Selected Or Discarded Through Reinforcement.