Brands Communicate In Two Directions: They Help

Who Would You Trust Right Now? Which Bank Would You Trust? Which Investment Would You Trust? Do You Really Want To Put Your Money; Do You Want To Suffer More Of These Losses That We Just Had? You Know, These Volatility That We See Is Just Unexplainable By Any Rational Standards. Nobody Has Any Clue About How To Explain This, And Nobody Wants To Experience That. So, We Hold More Money Back, We Don't Necessarily Want To Invest In The Market And By Default, People Are Saving More.

We Have Very Strong Intuitions About All Kinds Of Things — Our Own Ability, How The Economy Works, How We Should Pay School Teachers. But Unless We Start Testing Those Intuitions, We’re Not Going To Do Better.

Motivation, Basically Getting People To Be Happy At Work, Everybody - Everybody Benefits.

People Are Irrational - And Predictably So.

...[d]ivision Of Labor, In My Mind, Is One Of The Dangers Of Work-based Technology. Modern It Infrastructure Allows Us To Break Projects Into Very Small, Discrete Parts And Assign Each Person To Do Only One Of The Many Parts. In So Doing, Companies Run The Risk Of Taking Away Employees' Sense Of The Big Picture, Purpose, And Sense Of Completion.