We Should Teach The Students, As Well

If You Want To Spend More Money In Restaurants, Use Credit Cards More Than Cash. If You Want To Spend Less, Use Cash More Than Credit Cards. But In General, We Can Think About How To Use The Pain Of Paying And How Much Of It Do We Want. And I Think We Have Like A Range. Credit Cards Have Very Little Pain Of Paying, Debit Cards Have A Little Bit More Because You Feel Like Today, At Least It Is Coming Out Of Your Checking Account, And Cash Has Much More.

Linking Financial Element To Energy Consumption I Think Has A Huge Role If You Think About A Display Instrument That Could Teach Us About What We Are Using, How Much It Costs Us, How Much It Is Saving, And Therefore Change Our Decisions.

Brands Communicate In Two Directions: They Help Us Tell Other People Something About Ourselves, But They Also Help Us Form Ideas About Who We Are.

Honesty Is A Complex And Tricky Thing, And We Don't Want To Be Honest All The Time.

It Is True That From A Behavioral Economics Perspective We Are Fallible, Easily Confused, Not That Smart, And Often Irrational. We Are More Like Homer Simpson Than Superman. So From This Perspective It Is Rather Depressing. But At The Same Time There Is Also A Silver Lining. There Are Free Lunches!