Black Friday Is A Media Trap, An

The Only Reason To Buy A Paper Book Any Longer Is To Own It And Cherish It And Remember It And Tell A Story About It.

Skepticism Doesn't Help You Hear.

A Well-defined Backup Plan Is Sabotage Waiting To Happen. Why Push Through The Dip, Why Take The Risk, Why Blow It All When There's The Comfortable Alternative Instead? The People Who Break Through Usually Have Nothing To Lose, And They Almost Never Have A Backup Plan.

The Goal Of A Marketing Interaction Isn't To Close The Sale, Any More Than The Goal Of A First Date Is To Get Married. No, The Opportunity Is To Move Forward, To Earn Attention And Trust And Curiosity And Conversation.

Following The Well-lit Path, Offers Little In The Way Of Magic.