As I Said, I Haven't Spent A

We Cover Hamburgers, Chicken, Veggie Burgers, Salads, We've Got A Pretty Broad Range. To Me, Mcdonald's Isn't Only About The Food. It's About The Prices, It's About The Way We Eat.

Some Of The Analysts Were Saying, Now You're A Cash Cow, There's No Growth At All, Pay It All Out In Dividends, Give Me It All, You Can't Invest Wisely.

I Think We'll Still Be A Family Restaurant, We'll Be Contemporary, We'll Be Lifestyle, We Won't Be Old, We Won't Be 60 Years Old In The View Of The Consumer.

But, On Balance, We Seized The Marketplace. We've Got A Great Infrastructure. And Yes It's Struggling In Some Areas Because Of Some External Factors And Some Internal Factors.

When You Raise Prices, You've Got To Make Sure You Get It To The Bottom Line. You Can Fritter It Away Because Of The Way You're Running The Business, With Maybe Not A Totally Disciplined Approach.