An Uplifting Sense Of Purpose Is More

Any Company That Cannot Imagine The Future Won't Be Around To Enjoy It.

Competition For The Future Is Competition To Create And Dominate Emerging Opportunities-to Stake Out New Competitive Space. Creating The Future Is More Challenging Than Playing Catch Up, In That You Have To Create Your Own Roadmap.

We Like To Believe We Can Break Strategy Down To Five Forces Or Seven Ss. But You Can't. Strategy Is Extraordinarily Emotional And Demanding.

Taking Risks, Breaking The Rules, And Being A Maverick Have Always Been Important But Today They Are More Crucial Than Ever.

Ideas That Transform Industries Almost Never Come From Inside Those Industries.