An Exceptional Company Is The One That

It Always Pays Off To Focus On Things That Will Make You Feel Proud. Remember This During Every Difficult Decision You Face.

There Have Been Times When I Could Have Succumbed To Some Form Of Bribe, Or Could Have Had My Way By Offering One. But Ever Since That Night In Dover Prison I Have Never Been Tempted To Break My Vow.. My Parents Always Drummed Into Me That All You Have Life Is Your Reputation: You May Be Very Rich, But If You Lose Your Good Name You'll Never Be Happy.

When Something Doesn't Go Exactly To Plan, Money Is Tight Or A Business Is Struggling - See It As A Challenge Rather Than A Failure. Look Outside The Box And Try And Find A Solution - You'll Be Surprised How Many Great Opportunities And Possibilities Arise When Things Look Bad. You've Just Got To Open Your Mind And Not Be Afraid Of Sticking Your Neck Out!

A Business Is Simply An Idea To Make Other People's Lives Better.

Clearly In The Eyes Of The Consumer; The Brand Has Not Been Diluted, But We Must Guard Against That Happening At All Costs.