Always Challenge The Old Ways.

We Are Witnessing A Seismic Change In Consumer Behavior. That Change Is Being Brought About By Technology And The Access People Have To Information.

To Stay Vigorous, A Company Needs To Provide A Stimulating And Challenging Environment For All These Types: The Dreamer, The Entrepreneur, The Professional Manager, And The Leader. If It Doesn't, It Risks Becoming Yet Another Mediocre Corporation.

I Probably Have About Four Or Five Cups Of Coffee A Day. I Make Myself An Espresso Macchiato When I Wake, Which Is A Shot Of Espresso And Just A Dollop Of Steamed Milk. Then, If I'm Going To Do Some Work At Home, I Would Make Myself A French Press. It's The Best Way To Make Conventional Coffee.

If You Look At Coffee, Tea, Food And Juice, We Think There Are Inherent Opportunities. If You Look At Health Bars Or Grab-and-go Products That Are In Our Stores, We Think We Can Significantly Enhance Them And Make Them More Widely Available.

The Success Of The Starbucks Has Been Based On This Balance Between Profitability And A Social Conscience. Everywhere We're Doing Business, Were Trying To Manage The Business Through The Lens Of Humanity.