Any Business Today That Embraces The Status

Every Step Of The Way, I Made A Point To Underpromise And Overdeliver. In The Long Run, That's The Only Way To Ensure Security In Any Job.

Beverages Have To Be Created. And They're Created By Looking At What Trend Is In, Say, The Fashion Industry - What Color's Hot Right Now.

Starbucks Is Not An Advertiser; People Think We Are A Great Marketing Company, But In Fact We Spend Very Little Money On Marketing And More Money On Training Our People Than Advertising.

When You're Surrounded By People Who Share A Passionate Commitment Around A Common Purpose, Anything Is Possible.

When You Start A Company, It's A Singular Focus. You Have The Wind At Your Back.