Any Business Today That Embraces The Status

Starbucks Being An Extension Of Peoples Home And Work. The Sense Of Community, Human Connection. That Appears To Be As Relevant In Turkey, China, Japan And Spain As It Is Here In America. And Starbucks I Think Is Creating Something For People All Over The World That Has Not Existed Before.

The Response To The Starbucks Brand Has Been Phenomenal In Our International Markets.

I Grew Up In A Working Class Family Where There Was No Health Insurance. I Saw First Hand The Fracturing Of The American Dream And The Bitterness That Comes When There Is No Hope And A Lot Of Despair. So I Wanted To Build The Company, In A Sense, That My Father Never Got A Chance To Work For.

In This Ever-changing Society, The Most Powerful And Enduring Brands Are Built From The Heart.

When I First Discovered In The Early 1980s The Italian Espresso Bars In My Trip To Italy, The Vision Was To Re-create That For America - A Third Place That Had Not Existed Before. Starbucks Re-created That In America In Our Own Image; A Place To Go Other Than Home Or Work. We Also Created An Industry That Did Not Exist: Specialty Coffee.