Accept That The Moment You Buy Your

The Creative Destruction That Social Media Is Currently Unleashing Will Change More Than Technology Or The Leader Board Of The Fortune 100. It Is Driving A Qualitative Shift In The Nature Of Relationships Between Brands And Their Customers.

It Is A Truly Powerful Phenomenon When A Brand Makes A Stand For What It Believes In.

For A Truly Effective Social Campaign, A Brand Needs To Embrace The First Principles Of Marketing, Which Involves Brand Definition And Consistent Storytelling.

Executives Can No Longer Hide Behind The Corporate Veil. They Need To Be Accountable For What Their Companies Do, Because Entities Are Responsible For Socially Irresponsible Behavior.

Companies And Their Brands Need To Reach Out And Speak Directly To Consumers, To Honor Their Values, And To Form Meaningful Relationships With Them. They Must Become Architects Of Community, Consistently Demonstrating The Values That Their Customer Community Expects In Exchange For Their Loyalty And Purchases.