A Great Business Has To Have A

There's This Myth That Has Been Exacerbated By Others That Starbucks Means A $4 Cup Of Coffee, Which Is Not True.

When You're Surrounded By People Who Share A Passionate Commitment Around A Common Purpose, Anything Is Possible.

Don't Settle! Embrace A Dream--and Keep Dreaming. Don't Be A Bystander. Take It Personally.

The Growth Of The Company And The License That Starbucks Has Is To Participate In Other Food And Beverage Opportunities. We Have A Global Business... And In Many Parts Of The World, Tea Is Much, Much Bigger Than Coffee, And We're Going To Bring Tea And Bring Our Capability And Our Understanding Of What We've Done For Coffee To Tea.

Authentic Brands Don't Emerge From Marketing Cubicles Or Advertising Agencies. They Emanate From Everything The Company Does.