A Consumer Is Not A Moron. She's

The Advertisers Who Believe In The Selling Power Of Jingles Have Never Had To Sell Anything.

There Are Very Few Men Of Genius In Advertising Agencies. But We Need All We Can Find. Almost Without Exception They Are Disagreeable. Don't Destroy Them. They Lay Golden Eggs.

Most Agencies Run Scared, Most Of The Time. . . .frightened People Are Powerless To Produce Good Advertising. . . . If I Were Aclient, I Would Do Everything In My Power To Emancipate My Agencies From Fear, Even To The Extent Of Giving Them Long-term Contracts.

If It Doesn't Sell, It Isn't Creative.

You Can't Save Souls In An Empty Church.