A Business Exists Because The Consumer Is

The Individual Is The Central, Rarest, Most Precious Capital Resource Of Our Society.

The Knowledge We Now Consider Knowledge Proves Itself In Action. What We Now Mean By Knowledge Is Information Effective In Action, Information Focused On Results. Results Are Outside The Person, In Society And Economy, Or In The Advancement Of Knowledge Itself. To Accomplish Anything This Knowledge Has To Be Highly Specialized.

Decisions Exist Only In The Present.

In The Political, The Social, The Economic, Even The Cultural Sphere, The Revolutions Of Our Time Have Been Revolutions "against" Rather Than Revolutions "for"... On The Whole Throughout This Period The Man--or Party--that Stood For Doing The Positive Has Usually Cut A Pathetic Figure; Well Meaning But Ineffectual, Civilized But Unrealistic, He Was Suspect Alike To [by Both] The Ultras Of Destruction And The Ultras Of Preservation And Restoration.

Communication Always Makes Demands. It Always Demands That The Recipient Become Somebody, Do Something, Believe Something. It Always Appeals To Motivation.