A Bully Is Playing A Game, One

Marketing Is No Longer About The Stuff That You Male, But About The Stories You Tell.

Don't Scale Because You Think There's A Pot Of Gold Over That Rainbow. Scale Because You're Ready And Eager To Do Heroic Work, Every Day, Forever.

It's Impossible To Have A Coin With Only One Side. You Can't Have Heads Without Tails. Innovation Is Like That. Initiative Is Like That. Art Is Like That. You Can't Have Success Unless You're Prepared To Have Failure. As Soon As You Say, 'failure Is Not An Option,' You've Just Said, 'innovation Is Not An Option.'

The Opposite Of Coherent Is Interesting.

You Can Win With Consistent Benefits, Delivered Over Time. You Win By Incrementally Earning Share, Attention And Trust.