You're More Likely To Drown In The

By Providing Memorable Social Media Customer Service, Companies Not Only Create Deeper Connections With Consumers, But They Glean Valuable Insights On How To Improve Their Products Or Services.

We'll Continue To See More And More Brands Integrate Social Causes, Charitable Components And Environmental Issues As Underlying Themes To Their Campaigns And Messaging. Humans Connect With Humans After All, And Brands Are Using This As A Point Of Connection To Engage With Their Audience, Especially Charity-minded Generation Y.

It's A Dialogue, Not A Monologue, And Some People Don't Understand That. Social Media Is More Like A Telephone Than A Television.

You're More Likely To Drown In The Sea Of Sameness Than Get Eaten By A Shark While Navigating New Waters.

We All Have Personal Brands And Most Of Us Have Already Left A Digital Footprint, Whether We Like It Or Not. Proper Social Media Use Highlights Your Strengths That May Not Shine Through In An Interview Or Application And Gives The World A Broader View Of Who You Are. Use It Wisely.