You Will Become Whoever You Want To

There Are Rules In Advertising, And Those Rules Are Self-imposed By The Client Companies Because They Don't Want Their Products To Be Seen As Dishonest.

Most People Are Reasonable. That's Why They Only Do Reasonably Well.

Even A Bad Idea Executed Is Better Than A Good Idea Undone.

The Problem With Hoarding Is You End Up Living Off Your Reserves. Eventually You Will Become Stale. If You Give Away Everything You Have, You Are Left With Nothing. This Forces You To Look, To Be Aware, To Replenish. Somehow The More You Give Away The More Comes Back To You.

I Watch Tv More Than I Used To, And The Commercials Don't Impress Me. The Standard Of Execution Is Very High, But The Standard Of Ideas Is Appalling.