You Should Think Of Your Customers As

The Closer You Get To Your Ultimate Customer, The More You Learn About Your Business.

Information Is A Negotiator's Greatest Weapon.

What's Really Important In Life? Sitting On A Beach? Looking At Television Eight Hours A Day? I Think We Have To Appreciate That We're Alive For Only A Limited Period Of Time, And We'll Spend Most Of Our Lives Working.

Though Negotiations Are A Rough Game, You Should Never Allow Them To Become A Dirty Game. Once You've Agreed To A Deal, Don't Back Out Of It Unless The Other Party Fails To Deliver As Promised. Your Handshake Is Your Bond. As Far As I'm Concerned, A Handshake Is Worth More Than A Signed Contract. As An Entrepreneur, A Reputation For Integrity Is Your Most Valuable Commodity. If You Try To Put Something Over On Someone, It Will Come Back To Haunt You.

Entrepreneurs Are Risk Takers, Willing To Roll The Dice With Their Money Or Reputation On The Line In Support Of An Idea Or Enterprise. They Willingly Assume Responsibility For The Success Or Failure Of A Venture And Are Answerable For All Its Facets.