You Must Find Something That You Deeply

Don't Buy Preground Coffee.

Our Mission Statement About Treating People With Respect And Dignity Is Not Just Words But A Creed We Live By Every Day. You Can't Expect Your Employees To Exceed The Expectations Of Your Customers If You Don't Exceed The Employees' Expectations Of Management.

I Realize That Idealism Is Out Of Sync With The Cynicism Of Our Age. Skepticism Has Come To Be Synonymous With Sophistication, And Glibness Is Mistaken For Intelligence. In Such An Atmosphere, Why Bother Aiming High? Far Too Many People Don't. I Just Want To Reassure People To Have The Courage To Persevere, To Keep Following Their Hearts Even When Others Scoff. Don't Be Beaten Down By Naysayers. Don't Let The Odds Scare You From Even Trying.

I Honestly Never Dreamed At The Time That I Would One Day Own The Starbucks And Or Be In A Position Where We Would Have More Than 10,000 Stores Around The World. It Has Just Been An Incredible Journey For All Of Us.

Authentic Brands Don't Emerge From Marketing Cubicles Or Advertising Agencies. They Emanate From Everything The Company Does.